Welcome to the Media Studies Department

The media play a central role in contemporary culture, society and politics. They shape our perceptions of the world through the representations, ideas and points they offer. The media has real relevance and importance in our lives today, providing us with ways to communicate, with forms of cultural expression and the ability to participate in key aspects of society.

Media Studies is a popular choice at Poole High School as students study a wide range of media forms and products through the theoretical framework of media. Media products are also studied in relation to relevant contexts, and learners will study and apply a range of theoretical perspectives. Students will also develop practical production skills. The course will require students to work independently and be able to critique a range of theories and approaches. Success in the course will depend on the students being self-motivated and carrying out independent research.

Departmental Courses

  • GCSE Media Studies
  • BTEC Creative Media Production
  • GCE Media Studies

Who do I contact for more information?

Mr C Davidson (c.davidson@poolehigh.poole.sch.uk)

Mr M Moore (m.moore@poolehigh.poole.sch.uk)

Media Studies – GCSE Media Studies

Why study Media Studies?

Studying the GCSE Media Studies course at Poole High School will introduce students to a variety of different media and lay the foundations for further study at A Level and degree level.

Media Studies is both a theoretical look at the media and a hands-on approach. Students look at how the media works, so written analysis and the ability to communicate, using media terminology, is essential. There are also a number of practical projects to choose from, so students can use their creative side too.

Topics include:

  • Music
  • Film
  • Television Drama
  • Animation
  • Science Fiction
  • Lifestyle and Celebrity
  • News

Which students do well at Media Studies?

  • …those with an analytical and inquisitive mind
  • …those who have good written communication skills
  • …those who like project work

Who do I contact for more information?

Mr M Moore (m.moore@poolehigh.poole.sch.uk)

Mr C Davidson (c.davidson@poolehigh.poole.sch.uk)

Media Studies – BTEC Creative Media Production

Why study Creative Media Production?

This qualification is suitable for students who want to acquire technical knowledge and skills through a vocational context by investigating, exploring and creating media products. During the course, you will look at investigating and developing ideas through pre-production, production and post-production of media products. You will look at how the creative media industry works in relation to responding to briefs and feedback, planning and generating ideas.

Topics include:

  • Exploring Media Products
  • Developing Digital Media Production Skills
  • Create a Media Product in Response to a brief


The students’ work is regularly marked throughout the course. Students will work to coursework deadlines and at this time their teachers will mark and if required will allow students a further resubmission opportunity. A representative from the exam board then verifies student’s complete 2-coursework unit’s work and these final grades. There is also one externally assessed unit by creating a media product to a specific brief, which is given by the exam board. At the end of the course, the candidates are awarded either a pass, merit, distinction or distinction*.

Which students do well at Creative Media Production?

  • …those who have a keen interest in creative media production
  • …those who wish to work in the media industry after studying
  • …those who wish to develop knowledge and understanding of the underpinnings of the media industry
  • …those who wish to improve key transferable skills

What can Creative Media Production lead to?

  • This qualification can lead students on to A Level or BTEC Level 3 in Media
  • Some students may go on to complete a media based Apprenticeship
  • This is a useful qualification for those with ambitions to work within the media industry


Students will study a variety of products for Component 1 of the exam. The areas of study include: Advertising and Marketing; Newspapers; Radio; Music Video; Video Games and Film. Students will focus on the four areas of the Media framework which are: Media Language; Representation, Industry and Audiences. The products to be studied will include audio-visual products, posters, advertisements, music videos and radio shows.

Toward the end of year 1, students will complete their non-exam assessment which makes up Component 3 of the course. This component synthesises knowledge and understanding of the media theoretical framework gained through their studies. Students will create a cross-media production which will make up 30% of their overall grade.

In the second year, Component 2 will include the study of three media forms in-depth: Television, Magazines and, Blogs and Websites. Students will explore these media forms through close analysis, comparing the use of the media language and representations they offer in relation to relevant social, cultural, economic, political and historical context. Students will study the role of Media Industries in shaping media products as well as considering the way in which both mass and specialised audiences are targeted and addressed. The texts to be studied are: The Bridge; Life on Mars, Zoella and Attitude, Women’s Realm and Huck.


There are two external exams of 2hrs and 15 min and 2 hours 30 min (Component 1 and 2) and the submission of the NEA coursework.

Who can I contact for help?

Mr M Moore (m.moore@poolehigh.poole.sch.uk)

Mr C Davidson (c.davidson@poolehigh.poole.sch.uk)

Media Studies will provide the foundation for students to progress on to a degree at university in Media, Journalism, Marketing or any other relevant arts programme. It will also provide students with an excellent platform to launch a career in Marketing, Broadcast Media, Sales and Advertising, Journalism, Publishing, Research, Production and many other worthwhile and rewarding careers.